From kick-off to development order: how your team sells with sitebrunch

Your upsell strategy in three steps

1. Kick-off accessibility checks

With the automated WCAG checks and the kick-off audits, you can find issues on client websites in just a few hours and write stories directly in the tool.

The result? A clear overview of problem areas, perfect for delivering fast value to clients with minimal effort and generating project work for accessibility fixes right away.

2. Deep dive with heatmaps & user flows

After the kick-off audit, you can start heatmaps and user flow tracking (via the sitebrunch snippet). After just 1 to 2 weeks, you will often spot UX bugs, for example click traps, abandoned user paths, or poorly placed CTAs.

A short analysis session is often enough to start with exciting insights and derive targeted UX and developer assignments from them.

3. Activate instead of pitch

This is exactly where the sitebrunch comment feature comes in: invite your clients to collaborate directly in the tool. They see live heatmaps, leave comments, and discuss problem spots on the spot. For example: "Nobody scrolls past here." That creates real engagement and ownership, and the willingness to invest in development packages grows organically.

Why does this work so well?

• Minimal entry point, visible push for results. The automated check instantly creates project impulses.

• Fast insights, faster proposal success. Heatmaps deliver real data within days instead of purely hypothetical assumptions.

• Active participants instead of passive recipients. Thanks to comment sharing, your clients are part of it live and feel like part of the solution. Upselling happens almost on the side.